Standing Room Only

Standing Room Only
By:"Philip Kotler","Joanne Scheff"
Published on 1997-01-01 by Harvard Business Press
9Q_9NWurNmoC
0875847374

Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing

This Book was ranked 6 for keyword Performing Arts.

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